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André Spiteri

Maverick Words Ltd Available for work

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Hiya 👋

I'm an experienced freelance B2B fintech copywriter.

I also haven't had a bad hair day in over a decade, but I'm guessing that's not why you're here.

My speciality is helping fintech startups and scaleups step up, stand out, and sell more.

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I can help you if:

👎 You're unsure how to articulate your USP in a way that persuades ideal customers (and investors) to shout: 'Here, take my money!'

👎 You're sitting on a wealth of valuable data but don't know how you could translate it into a story your audience will connect with

👎 You haven't had an inquiry or a request for a demo through your website in weeks (or months, or... ever)

👎 Your mailing list gets more unsubscribes than opens

👎 Your blog or other marketing assets sound just like everybody else's

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How I help:

👉🏻 Wallet-opening web copy (my absolute favourite thing to work on)

👉🏻 Thought-leadership content that actually... well, leads thoughts.

👉🏻 Email nurture sequences, newsletters, and blog content people actually look forward to reading

👉🏻 Concepts and content that get you noticed. Online and offline: brochures, flyers, lead magnets, case studies and other sales and marketing assets

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Why me:

✅ Happy clients include Amazon, Checkout.com, Finova, FinTech Insights, and Solaris

✅ 20+ years' financial services industry experience, 10+ as a freelance fintech copywriter

✅ Ruthless efficiency. I've honed my process so it's as effortless as possible for your in-house team.

Fintech startup or scaleup founder or CMO in need of extra support or a fresh perspective?

Book a discovery call and tell me more:

👉🏻 https://tidycal.com/andrespiteri/15-minute-consultation

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • SaaS copywriting
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
    Specialisms
  • B2B
  • B2C
  • Brand Naming
  • Business, finance and law
  • Consumer goods
  • Engineering and Manufacturing
  • Public sector
Qualifications & Awards
Hubspot Inbound Certification

Edinburgh Prestige Awards — Copywriter of the year — 2020, 2021, and 2022

Radix Communications — Best B2B content 2021

Portfolio

Product page copy for Frost

Product page for the coolest fintech startup in town.

Seller-Fulfilled Prime video script for Amazon

I wrote the script for this video which introduces the Seller-Fulfilled Prime programme and its benefits to Amazon sellers.

Metaco’s A-Z of Digital Assets

This is a glossary of key crypto terms for absolute beginners.

Blog post for Assure Hedge — The Chicken ...

How do you make a complex product like hedging relevant to the average reader? You show them how it has an impact in the real ...

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