Mike Peake

Do you hear that? That's the sound of your one daily website visitor (a drunk bloke who was actually looking for something else). But we can fix your audience woes and – I'll wager – conversion issues. Once we figure out exactly what your customers need, I'll start turning curious visitors into potential buyers. That means site-plans, wireframes, words, headers, keywords – the lot.


Here's what I can do for you...

1/ Websites
Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials).

2/ Interviews
When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this.

3/ Fix 'meh' AI copy
Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details.

Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you.

I regularly look after other kinds of work, too, such as:

* Marketing emails and newsletters that generate clicks.
* Survey results/analysis/reports (I'm a bit of a wizz with numbers).
* Corporate copy without the corporate speak.
* International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan).
* White papers on almost anything.
* LinkedIn and Facebook ads.
* Print and digital brochures, sales PDFs, and more.

Over the years, I have:

* Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods.
* Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it.
* Created social media content for all the main channels.
* Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles.
* Helped numerous brands to increase web traffic, conversions, and time on site.

If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line.

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"We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services."
Rasmus Nørgaard, Group CMO, TITAN Containers

"We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging."
Guljeet Sahney – Head of Market Insights, Pearson Ham

"I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with."
Ingrid Söderberg, Marketing & Growth Manager, Upsales


Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do?

hello@bymikepeake.com / mike.peake@gmail.com
020 8133 4306

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