Mike Peake

Want your website to work harder in '26 than '25? Let me help. We'll figure out exactly what your customers need, then I'll sketch out a strategy designed to transform 'meh' websites into 'wow!' ones. That means site-plans, wireframes, words, headers, keywords – the lot.


Here's what I can do for you...

1/ Websites
Your website should be one of your biggest money spinners. If it's not – dang. Let me dissect what you currently have, reimagine it, plan a better approach and then deliver hooky, punchy copy built with user experience, conversion and SEO in mind. Working on web copy for launches or relaunches is what I do most days (please see my freelance copywriter website for testimonials).

2/ Interviews
When you need a seasoned writer to extract a great story from someone important — such as a time-pressed CEO or case study participant — I rely on 20+ years of experience and literally thousands of completed projects to deliver what you need. Last time I checked, AI still can't do this.

3/ Fix 'meh' AI copy
Let's not pretend no one in marketing is using AI copy. If AI content is a necessity in your organisation, I can give it the shot of multivitamins it needs so it reads well, is accurate, and is rinsed of those irksome AI-isms that piss off search engines and bore the pants off readers. Human AI editing is a thing – and I can help. Check out my page on AI copy editing services for more details.

Note: We don't have to go anywhere near AI if you'd prefer not to. I also offer documentable, non-infringing, 100% original copy – just as I have throughout my career. Whatever works for you.

I regularly look after other kinds of work, too, such as:

* Marketing emails and newsletters that generate clicks.
* Survey results/analysis/reports (I'm a bit of a wizz with numbers).
* Corporate copy without the corporate speak.
* International copywriting (when you need a native-English copywriter for that all-important text aimed at a global market – I do this for clients in Sweden, Finland, Poland, Denmark and Japan).
* White papers on almost anything.
* LinkedIn and Facebook ads.
* Print and digital brochures, sales PDFs, and more.

Over the years, I have:

* Got lost in creative work for everyone from Samsung to Cannes Lions and Harrods.
* Generated meticulously planned (and written) launch copy for countless websites – large and small. I've heard what I do described as "information architect," but I'm not buying it.
* Created social media content for all the main channels.
* Penned copy for technical guides, flyers, billboards, packaging, and LinkedIn profiles.
* Helped numerous brands to increase web traffic, conversions, and time on site.

If you need a sharp, efficient, highly skilled writer who 'gets' things quickly and doesn't faff about... drop me a line.

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"We've discovered a true wordsmith in Mike. I am proud to recommend him to those in need of exceptional copywriting services."
Rasmus Nørgaard, Group CMO, TITAN Containers

"We needed sharp, accurate copy on a tight timeline, and Mike absolutely delivered. He grasped the brief straight away and articulated a complex framework in a way that felt both accessible and engaging."
Guljeet Sahney – Head of Market Insights, Pearson Ham

"I was picky when choosing our copywriter – I'm so glad I hit the jackpot with Mike! He gets it. Quick, self-propelled, adaptable – and super-professional to work with."
Ingrid Söderberg, Marketing & Growth Manager, Upsales


Check this out if you found yourself here after falling down a rabbit hole and wondering what does a freelance copywriter do?

hello@bymikepeake.com / mike.peake@gmail.com
020 8133 4306

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