Simon Emslie

I'm a recovering barrister turned ghostwriter for employment lawyers who'd rather be practising law than marketing themselves.

I get it. After 13 years at the Bar, the last thing I wanted to do was promote myself. But here's what I learned: good work doesn't market itself.

Here's what happens: you're getting attention (LinkedIn posts, speaking gigs, maybe even press features), but you've got no way of converting that into actual enquiries. A "Contact us" button and a generic newsletter signup won't cut it.

What works instead? Educational email courses. Five-day journeys that position you as the authority in your field while solving real problems your prospects face. Think of it as a gentle nudge towards "I should probably instruct this person". No hard sell. No weekly panic about what to post. Just strategic content quietly doing its job in the background.

I also write social content and newsletters for lawyers who want to build credibility without feeling like they're constantly trumpet-blowing (controversial opinion: LinkedIn could do with a lot less of that).

I bring a lawyer's appetite for research and eye for detail to every project. Which is a polite way of saying I ask too many questions and obsess over whether a sentence could be clearer.

Before focusing on ghostwriting, I worked across professional services, tech and SaaS, writing everything from web copy to pitch decks. I've mentored over 230 copywriters and I'm a member of the Premium Ghostwriting Academy.

If you're an employment lawyer (or professional services firm) looking to turn expertise into clients without the endless self-promotion (and let's be honest, nobody really enjoys that part), I'd welcome the conversation.

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