Applying Behavioural Science to Copywriting
This virtual workshop, presented by Richard Shotton, will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings.
Learn about behavioural science with Richard Shotton, author of The Choice Factory.
This virtual workshop will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings. We’ll pay particular attention to the biases you can use every day in your copy.
In our two half-day sessions we’ll cover some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions, as well as new and lesser-known research that will give you the persuasive edge.
Most importantly, we’ll bring it all back to marketing, always translating theory into practice in the context of your writing.
You’ll leave the session filled with new ideas for creative, effective approaches to your brief and an understanding of why your ideas will work.
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