Presented by Sonder & Tell…

In the session, they will take us through how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.

You will learn:

• How to use your brand positioning to root your TOV
• An overview of the process of creating and codifying guidelines
• Examples of effective ToV in action

Session 1 | 10:00 – 11:15
Introduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right.

Session 2: 11:30 – 12:45
We break down the process of establishing your brand’s positioning, looking at your consumer, brand and product truths.

Break for lunch 12:50 – 13:30

Session 3: 13:30 – 14:45
We’ll look at how you use your positioning to create and codify a tone of voice, with exercises and examples.

Session 4: 15:00 – 16:00
A look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.