Watch Your Tone
Presented by Sonder & Tell…
In the session, they will take us through how to root TOV in brand positioning and connect it with a creative idea, along with some great examples from their experience.
You will learn:
- How to use your brand positioning to root your TOV
- An overview of the process of creating and codifying guidelines
- Examples of effective ToV in action
Session 1 | 10:00 – 11:15
Introduction to the concepts of tone of voice and brand positioning – as well as some examples of brands getting it right.
Session 2: 11:30 – 12:45
We break down the process of establishing your brand’s positioning, looking at your consumer, brand and product truths.
Break for lunch 12:50 – 13:30
Session 3: 13:30 – 14:45
We’ll look at how you use your positioning to create and codify a tone of voice, with exercises and examples.
Session 4: 15:00 – 16:00
A look at best-practice examples of tone of voice examples in action with tips on being consistent across every touchpoint.