Writing That Sells (Again): Copywriting Fundamentals Refresher

A masterclass in the timeless techniques of persuasive writing – updated for today’s content-driven world.

This session revisits the core principles that underpin effective copy: clarity, empathy, rhythm, and structure. Whether you’re new to the craft or looking to sharpen your edge, you’ll learn how to grab attention, build trust, and convert interest into action.

Practical exercises, examples from leading brands, and proven frameworks will help you write sharper headlines, stronger calls to action, and smoother sales flows across channels.

This ProCopywriters workshop is presented by Tim Tucker. Tim is a copywriter, digital content strategist, and trainer with decades of experience helping brands craft compelling digital narratives.

Tim writes copy for brands in multiple sectors and markets. He also delivers training on topics such as persuasive copywriting, UX writing, storytelling for brands, and content marketing strategy. His workshops and webinars equip professionals –particularly marketers and copywriters – with the skills to craft engaging and effective content.