Every year, we ask copywriters across the UK to tell us about their professional life (read the ProCopywriters Survey 2025) and their working practices.
This year we’ve used the survey results to help us identify the learning and development needs that copywriters need most in 2026:
- strategy
- confidence
- creativity
- AI
- and the business side of copywriting.
What you told us in the 2025 Copywriter Survey
Across the survey, three themes came through loud and clear:
1. You want stronger strategic and consultancy skills
Many copywriters told us they’re being asked for more than just “words”:
- advice
- clarity
- messaging frameworks
- content strategy
- brand positioning
- and senior-level thinking.
You asked for training that helps you step up – and go beyond being paid to write.
2. You’re unsure how to adapt to AI without losing your identity or value
For many of us, AI is now part of our working practices, yet most respondents said they feel:
- unclear on best practice
- worried about client expectations
- confused about copyright and disclosure
- and keen to use AI effectively without compromising their voice or creativity.
3. Confidence, imposter syndrome, and pricing remain major challenges
Freelancers consistently reported:
- difficulty pricing confidently
- feeling undervalued
- struggling with tricky clients
- and lacking peer support.
So… we made you a learning programme that addresses these challenges, and more.
Introducing the 2026 ProCopywriters Learning Programme
You can now access a full year of high-quality training designed directly from your feedback.
We’ve organised everything into three streams to make it easy to find the sessions that support your goals:
Foundations
Sharpen your craft, build confidence, strengthen your commercial practices.
Strategy & Creativity
Develop strategic thinking, storytelling skills, and senior-level capability.
AI & Innovation
Understand the tools, ethics, workflow opportunities, and future of AI in copywriting.
Each month, we’re running a live workshop led by an experienced trainer or industry specialist – plus optional meetups to connect with fellow copywriters.
Here’s the full line-up.
The Full 2026 Workshop Programme (12 Sessions)
Below is an overview of every session and how it connects to your survey feedback.
Every session starts at mid-day (London/UK time)
January: The Future of Copywriting in the Age of AI & Standards
Stream: AI & Innovation
Why this?
You told us you want clarity: Where is the profession heading? How should we position ourselves? What does “best practice” look like in an AI world?
This opening panel sets the scene for the year ahead.
February: Writing That Sells (Again): Copywriting Fundamentals Refresher
Stream: Foundations
Why this?
Hundreds of survey responses asked for a return to fundamentals: persuasive writing, clarity, structure, rhythm.
This session revisits the timeless principles that underpin effective copy.
March: Strategic Thinking for Copywriters: From Brief-Taker to Brand Advisor
Stream: Strategy & Creativity
Why this?
Many copywriters said they want to move up the value chain.
This session builds the strategic muscles clients now expect.
April: Prompting Like a Pro: Using AI for Research, Ideation, and Editing
Stream: AI & Innovation
Why this?
You asked for practical, ethical AI guidance.
This workshop gives you clear, professional workflows you can use immediately.
May: The Confident Copywriter: Overcoming Imposter Syndrome and Client Misunderstanding
Stream: Foundations
Why this?
Confidence, boundaries, and value-communication were three of the biggest pain points in the survey.
This session gives you tools to handle client conversations with clarity and authority.
June: Brand Storytelling & Persuasion: Writing That Moves People to Act
Stream: Strategy & Creativity
Why this?
Many respondents want deeper training in storytelling, psychology, and emotional connection.
This workshop blends strategy with creativity to elevate your narrative skills.
July: Freelance Masterclass: Pricing, Proposals & Client Management for Profit
Stream: Foundations
Why this?
Your survey answers highlighted ongoing struggles with pricing and client management.
This session provides practical, real-world tools for earning more with less stress.
August: From Copywriter to Consultant: Earning More Through Strategy & Insight
Stream: Strategy & Creativity
Why this?
Mid-career copywriters told us they’re ready to move into consultancy but don’t know how to begin.
This session shows how senior copywriters add value beyond the words.
September: Ethics, Copyright & Disclosure in AI-Assisted Copywriting
Stream: AI & Innovation
Why this?
You want clarity on:
- copyright
- ownership
- disclosure
- ethical boundaries
- client conversations.
This session explains the legal, ethical, and professional responsibilities in an AI-assisted workflow.
October: UX Writing for Copywriters
Stream: Strategy & Creativity
Why this?
UX writing is a copywriting specialism with growing demand.
This workshop helps you understand the core principles of UX writing and collaborate with product teams.
November: Creative Confidence: Generating Fresh Ideas Under Pressure
Stream: Foundations
Why this?
Copywriters are under constant pressure to produce bright ideas, big stories and compelling campaigns.
This practical session unlocks creative thinking and rapid ideation techniques.
December: Copywriting & AI: 2026 in Review
Stream: AI & Innovation
Why this?
A chance to reflect on the previous 12 months.
This end-of-year roundtable helps you make meaning from a fast-changing year and prepare for 2027.
How to join the workshops
You can sign up for any workshop individually. Just be sure to sign in to your ProCopywriters account first.
All sessions are:
- Live on Zoom
- Recorded for members
- Led by experienced trainers and panellists
- Designed to be practical, engaging, and immediately useful
View the full events calendar and book your sessions
Thank you for shaping this programme
This year’s learning programme exists because you took the time to share your experiences in the survey.
You told us what you needed, and we listened.
We hope this year of workshops supports you, challenges you, inspires you, and helps you grow as a professional at every stage of your copywriting career.
If you have ideas for future sessions, we’d love to hear them (you can share your ideas in the comments below).
Here’s to a year of learning, confidence, creativity and community.