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07 Oct 2015
Why all copywriters should listen to hip hop
Chloe Marshall tells us why hip hop is a discipline worth exploring.
24 Aug 2015
Creating shareable content – without reducing the quality
Sue Keogh on how to write shareable copy that will drive the right people to your website.
03 Aug 2015
On the copywriting life: where creativity meets commerce
Katherine Wildman on the joys of creative writing and how it can help copywriters.
20 Jul 2015
What I know about copywriting: Laura Jordan Bambach
Laura Jordan Bambach shares her thoughts on finding inspiration and the current state of creative copywriting.
15 Jun 2015
Behind the copywriting scenes at the museum
Marge Ainsley on how good copywriting can help museums get visitors more actively involved.
03 Jun 2015
A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.
28 May 2015
Is it EVER okay to swear in marketing copy?
Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.
26 May 2015
There’s more to being a freelance copywriter than just writing good words
Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.
18 May 2015
How to get paid on time, every time
Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.
11 May 2015
The push and pull of writing for new parents
Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.
07 May 2015
Are you adding value? Then you need to be charging for it
Why copywriters should ditch day rates and price-per-word fees, and use value-based pricing instead.
29 Apr 2015
Old Speckled Hen gives good copy
Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.
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