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A whistle-stop tour of what tone of voice is, how to work with it – and where it can go wrong, by Wordtree’s Liz Doig.

Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.

Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.

Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.

Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.

Why copywriters should ditch day rates and price-per-word fees, and use value-based pricing instead.

Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.

What’s the best way to communicate the value of copywriting today?

Smarayda Christoforou invites PCN members to take part in the DMA’s copywriting census.

Are we changing as consumers? Could we be craving the allure of simpler times?

Read PCN co-founder Tom Albrighton’s review of the 2014 Copywriting Conference.

Media technologies should always be subservient to the ideas and the messages we want to put in them.

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