Copywriting technique
05 Dec 2025
Zig when others zag | copywriting tactics from CopyDeck
How can deliberate differentiation help your clients stand out and get attention in crowded markets?
18 Nov 2025
Absolutes are unbeatable | Copywriting lessons from CopyDeck
How can absolute claims – like “we’re the fastest” help your copy break through to your audience?
09 May 2025
AI: Tools of Mass Copywriter Destruction – or Productivity Boosters?
Thora Fitzpatrick on how copywriters can thrive in the AI-enabled world
25 Feb 2025
Silent letters: a matter of chaos and doubt
Leigh James on the most discreet letters in the English language
28 Oct 2024
Building Connection with Your Audience | The power of storytelling
Leesa Morris on how you can capture attention and interest with your brand’s story
05 Sep 2024
The danger of ‘write like you speak’
Ben McKinney on why writing like you speak might be a terrible idea
26 Apr 2024
7 types of proof that build impenetrable trust on any landing page
Lewis Folkard on how to build trust and overcome resistance
11 Mar 2024
5 B2B copywriting tips: getting to the point and being human
Richard King on how to create B2B copy that converts
21 Feb 2024
How to write a high-converting long-form sales page
Lewis Folkard presents a concise masterclass on long-form sales pages
08 Jan 2024
What can AI teach us about copywriting?
Matthew Kenney reflects on the rise of AI and how copywriters can distinguish themselves from their digital competitors.
Become a member
Join ProCopywriters
Connect with peers, develop your skills and extend your reach on our blog.
Become a memberLearn online
Online workshops
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.
Browse events