Copywriting technique
21 Aug 2023
7 disastrous (and avoidable) product description mistakes
Helen Beckingham highlights the clangers you’ll want to steer clear of if you want to write product descriptions that sell
31 Jul 2023
Copywriting checklist: check your copy before you publish
Use Sally Fox’s checklist to make sure your copy is ready to send
17 Jul 2023
How micro-copy can remove friction for web users
Four methods for improving your micro copy – from Tiffany Markman
13 Jun 2023
How to write a white paper that won’t send your readers to sleep
Laura Johnson’s step-by-step guide to writing white papers worth reading
31 May 2023
Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting
24 May 2023
How to create anti-oppressive content
Ettie Bailey-King’s guide to producing content that helps make everyone feel seen, heard and valued
23 May 2023
Want to be more inclusive? You need anti-oppressive content
What has more impact than inclusive content? Anti-oppressive content. Ettie Bailey-King explains why
17 May 2023
Can swearing be a legitimate part of a brand’s tone of voice?
Laura Johnson debates the pros and cons of using spicy language when you’re communicating with your audience
16 May 2023
The best examples of sustainability copy to inspire your own purpose paragraphs
Sally Fox on how to talk about your business’ approach to sustainability without lecturing or being trite
03 May 2023
Stop selling products and start selling benefits (the custard tart edition)
Emma Truscott talks copywriting technique through the medium of a Portuguese delicacy
19 Apr 2023
Publish flawless copy every time with this copy checklist
Sally M Fox’s handy checklist will help make sure your copy doesn’t contain any embarrassing mistakes
18 Apr 2023
George Caveney on why if your aim is to craft clear and compelling messages, buzzwords and jargon are not your friends
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