Copywriting technique
25 Jun 2020
Why a good story (or two) can grow your business
Anna Metcalfe on the benefits of a good business yarn.
24 Jun 2020
Collective Content describes how it can make sure your content looks its best, whether it’s online or in print.
16 Jun 2020
The stories we should be telling just now
Louise Shanahan on why it’s important to make your content inclusive, and practical ways to do it.
15 Jun 2020
Lockdown learning: where to find free online content training
Sanina Kaur’s list of online content learning opportunities that won’t cost you anything.
26 May 2020
Copy-wise: beware of too many, too few or misplaced commas
Collective Content’s quick guide to how to use commas properly
21 May 2020
Why good copywriters ask ‘why?’ a lot
Anna Metcalfe sheds some light on the thinking behind a question that’s dear to copywriters’ hearts
07 May 2020
Getting clear: rewriting v. editing v. proofreading
Rewriting, editing and proofreading. What’s the difference? Patricia Lane explains.
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
25 Mar 2020
Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.
26 Feb 2020
Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.
05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
08 Jan 2020
Dawn Kofie on why keeping it casual isn’t always the best option.
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