Blog
24 Aug 2021
Ethical marketing – taking the bro out of your business
Lily Karenza believes there’s an alternative to aggressive and manipulative marketing
17 Aug 2021
How writing less could make you happier
Lucas North on why less is often more when it comes to writing copy
16 Aug 2021
6 brands that use content in ingenious ways
Corinne Homer highlights a handful of brands that are great at creating engaging and sticky content
11 Aug 2021
How to get people to subscribe to your newsletter
Matthew Drzymala’s ideas for getting more people to sign up for your mailing list
05 Aug 2021
Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
04 Aug 2021
The false economy of cheap copy (updated for 2021)
When it comes to copy, you get what you pay for says Felicity Wild
28 Jul 2021
What your tone of voice can’t do for you
Laura Kennedy explains why your tone of voice isn’t a cure for all your content ills
27 Jul 2021
Information gain: how original research gets you zooming up the search rankings
Want to improve your SEO? Michael Metcalf says stop using your competitors’ content as sources and get researching instead
21 Jul 2021
7 essential books every freelancer should read
Graeme Piper’s rundown of must-have books for freelancers
13 Jul 2021
Email’s not dead – an introduction to email marketing
Is email marketing still worth the effort? Lily Karenza’s a vote for yes
07 Jul 2021
Building backlinks — what they are, why you need them and how they’ll help your business
Nicci Talbot shares some ways to build high-quality backlinks to improve your SEO
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