Blog

31 Jul 2020

Read the 2020 ProCopywriters Survey Report

Read the results of our survey of 640 copywriters. Free to download.

29 Jul 2020

You don’t need to be a subject matter expert to write fabulous copy

Sally Ormond spells out how the curse of knowledge can be a copy killer.

28 Jul 2020

What my dog teaches me about customer focus

Anna Metcalfe explains the links between dog agility and tuning into your customers.

22 Jul 2020

6 steps to simplify your life and be a better freelance writer

Jonathan Wilcock’s 6 painless ways make your (copywriting) life easier.

21 Jul 2020

About pages and bios: expectation vs reality

Gillian Jones explores what clients really want from about pages and bios.

15 Jul 2020

Press releases: all you need to know

How do you write, format and send a press release so it will be picked up by the media? Mary Whitehouse explains all.

14 Jul 2020

What to do when you can’t afford a copywriter

What do you do if you need help with your copy, but don’t have much cash? Felicity Wild suggests options for a range of budgets.

07 Jul 2020

Book review – Content DNA by John Espirian

Is John Espirian’s book worth your time and money, or is it just a bunch of business bumf? Sara Donaldson shares her view.

03 Jul 2020

Suggestive biscuits and strangled eggs – reimagined words

Leigh James explores the pleasures of playful language

02 Jul 2020

Copywriter plus – going the extra mile for clients pays off

Linda Banks explains how going above and beyond the call of duty for a client worked out well for them, and for her.

01 Jul 2020

How to be a podcast guest

John Espirian explains how to prepare for (and what to do after) your podcast appearance.

29 Jun 2020

4 lessons from behavioural economics that you can use in your copy

Alice Hollis’ main copywriting takeaways from Rory Sutherland’s book Behavioural Economics.

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