Blog

16 Sep 2015

Do you have these 5 traits of a good writer?

Chris Kenworthy reflects on the personality traits that good writers share.

14 Sep 2015

Interviewing skills for copywriters

Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.

09 Sep 2015

3 letters that (should) terrify any copywriter

Ben Lloyd on why you never want to read ‘etc’ in a copywriting brief.

07 Sep 2015

Writing that ranks – a primer on SEO copywriting

Andy Nattan on how to write copy that shows Google what it needs to see, without disrupting the flow of your message.

26 Aug 2015

5 steps to help your blog stand out

Michael Younger sets out a few pointers to help your blog posts reach the right readers and keep them.

24 Aug 2015

Creating shareable content – without reducing the quality

Sue Keogh on how to write shareable copy that will drive the right people to your website.

19 Aug 2015

“You just don’t understand…” – the copywriter’s torment

Kady Potter muses on the struggle to get people to understand what us copywriters do for a living.

17 Aug 2015

Tricks of the trade: insights from an art director turned copywriter

Kim Wareham on what copywriters can learn from art directors.

12 Aug 2015

10 free stock image sites every copywriter should know about

A list of go-to places for free stock images, compiled by Thomas McCallum.

03 Aug 2015

On the copywriting life: where creativity meets commerce

Katherine Wildman on the joys of creative writing and how it can help copywriters.

27 Jul 2015

Your 404 page just lost you a client. Oops!

Alice Still on how to make sure your 404 error page doesn’t let your website down.

22 Jul 2015

The name game

James Morgan on the trials and tribulations of choosing a name for your copywriting business.

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