Blog
28 May 2015
Is it EVER okay to swear in marketing copy?
Doug Kessler challenges us to think about why swear words are a no-go zone in marketing copy.
26 May 2015
There’s more to being a freelance copywriter than just writing good words
Marketing, accounting, project management…it’s a wonder freelancers have any time to spend on actual copywriting.
22 May 2015
For the love of God, can we all stop saying ‘passionate’?
David McGuire argues that copywriters caught using the word ‘passionate’ should be openly mocked.
21 May 2015
Cheeky Nando’s – a copywriting message behind the meme
The Nando’s meme shows how using jargon or the vernacular can alienate large parts of your target audience.
18 May 2015
How to get paid on time, every time
Caroline Gibson sets out some practical steps you can take to make sure you’re paid for your freelance copywriting work on time.
11 May 2015
The push and pull of writing for new parents
Heidi Stephens on the challenges of copywriting for parenting brands and how the baby landscape is changing.
07 May 2015
Are you adding value? Then you need to be charging for it
Why copywriters should ditch day rates and price-per-word fees, and use value-based pricing instead.
29 Apr 2015
Old Speckled Hen gives good copy
Loaded with humour and sharp-witted comments, these ads keep us interested and keep us reading.
20 Apr 2015
How to deal with copywriting feedback
Every copywriter needs to find an effective way to deal with client feedback on their work.
13 Apr 2015
How to avoid ‘conjunctionitis’
Confused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.
06 Mar 2015
Press Releases: Four Perennial Hazards and How to Avoid Them
Four big mistake to avoid when drafting press releases.
06 Mar 2015
Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.
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