Spotlight

17 Oct 2012

“Recruitment writing is a lot more involved than just about knocking out some dull text for a 10 x 2 for the local rag, or cut-and-pasting a job description onto the web.”

17 Sep 2012

‘Creating a narrative that can run across different platforms and inspire audiences worldwide is what inspires me in my work.’

14 Aug 2012

“What I enjoy is sitting down with the brief, a strong coffee and a blank page. Finding the most appropriate way to connect with the reader, convey your message and get out again as efficiently as possible.”

12 Jul 2012

“My first typewriter couldn’t type the letter o. I had to type a c and fill in the rest with Biro. I ranted at my boss: “I’m a professional writer! I can’t be expected to work this way!”

Christine Cawthorne 05 Jul 2012

“Curiosity led me down the copywriter’s path, I liked the thought of telling the story of a business by choosing the right words. I enjoy all the different projects – time stretches and shrinks according to how much work you have so I’m not put off by the long hours. Copywriting definitely suits me, I can easily say it’s the most enjoyable working time I’ve had.”

28 Jun 2012

“It’s getting better for writers generally, especially in the design and branding field. The value of words is appreciated much more than it was 10 years ago. Tone of voice has become a proper discipline, and writers are regarded with much greater respect than they used to be…”

Mel Fenson 25 Jun 2012

“In 2007 I started writing online as a food blogger and followed that up with a diploma in journalism. I once cycled around the Arc de Triomphe for a travel piece which is probably the closest I’ll ever come to dying in the line of duty. I figured copywriting might be a safer career…”

14 Jun 2012

“Don’t be afraid to learn from writers that are better than you. Park your ego. I have got to where I am today (sitting on the settee dictating this interview) simply by learning from writers that are infinitely more talented than I am. The desire to learn combined with the mastery of powerful techniques can take you far.”

Sarah Turner 13 Jun 2012

“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”

13 Jun 2012

“The ability to string a sentence together is not a copywriter’s most important skill. The number one thing is understanding your audience and seeing things from their point of view.”