Abby King

Middleweight Copywriter   Available for work

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Hi šŸ‘‹ I'm Abby, Head of Marketing at Swan Creative, a full service creative agency. I specialise in content marketing, digital account management, and paid social campaigns (plus, I speak emoji šŸ˜œ). I'm a self-starter with a creative and strategic mindset. I love challenging the status quo, learning new skills and ways in which I can get the best results for my clients.

My specialisms:
āœ“ Conversion copywriting for websites, social media, email newsletters & blogs
āœ“ Paid media buying, advert creation, management & optimisation
āœ“ Planning, structuring & executing social media campaigns
āœ“ On & off-page SEO strategies
āœ“ Lead generation campaigns
āœ“ Content marketing management
āœ“ Campaign strategies

At Swan, I manage our clients' social media, PPC and SEO campaigns with the support of the digital team, create marketing strategies for new clients and up-sell to existing clients, and plan our internal marketing works. I work alongside creative and web teams to create consistent yet innovative campaigns while managing client relationships. Clients range from local to national businesses in sectors including retail, property, food and beverage, travel and hospitality.

Before my current role, I worked at Influence Digital, part of the Independent Talent Group, as a Junior Account Manager. I analysed and created content for a range of social media campaigns for our high-profile clients in the travel and entertainment sectors. I was also responsible for media buying on social media channels, working within our clients' budgets and optimising for the best ROI.

I worked at startup Latest Free Stuff as Head Content Writer. I was responsible for all content onsite, composing the daily newsletter, which had a reach of 600k subscribers, and managing the social media platforms, which had a combined following of around 200k users. I helped to establish the brand and grow the community.



  • Advertisements
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Fashion
  • Lifestyle
  • Property and interiors
Qualifications & Awards
- BA (Hons) English from Canterbury Christ Church University - First Class

- Outstanding Academic Achievement Award from Canterbury Christ Church University
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