I originally trained as a journalist and cut my teeth on local news, before moving into B2B PR for 15 years. Always happier on the end of a thesaurus than on a phone to a journalist, I drifted further into content marketing, before starting my own agency, Contentology, in 2015. I'm now in an editorial role, working with a team of freelance content and direct response copy writers, designers and digital marketers, to produce lead gen campaigns for complex B2B clients. I'm particularly interested in the psychology of the B2B buying process and I'm constantly tinkering with email copy, landing page CTAs and tones of voice to get conversion rates up and achieve cut through in increasingly saturated markets. I still write long-form content on a regular basis for clients in the fintech, personal finance, mobile and e-commerce, professional services and industrial markets.

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