Alice Broster
Say hi ajbroster94@gmail.com 💌 https://www.alicebroster.com/ 🖥️ I’ve spent the past decade researching, writing and creating content about health, sex, relationships, the care we all deserve and the culture we consume. From perimenopause rage and luteal “urges” to why you sweat more when you're on your period, I think every subject is better when we talk about it.
About
I'm a writer, editor and content specialist with particular expertise in health, sex, relationships and wellbeing. I combine a journalist's curiosity with an editor's eye and a strategic mindset, helping brands and publications turn complex ideas into clear, compelling content that connects with people.
Here's how I can help: 🌟Writing and editing: Researching, writing and refining articles, features, branded editorial and copy, from the first idea to the final edit. 🌟Tone of voice and brand storytelling: Developing brand guidelines, shaping messaging and creating a voice that feels distinctive, inclusive and human. 🌟Copywriting: Creating clear, purposeful copy for websites, landing pages, email campaigns, newsletters and social. 🌟SEO and content strategy: Bringing together editorial judgement, audience insight and search best practice to help content reach the right people. 🌟Scriptwriting and creative content: Developing ideas and writing engaging scripts for video, social and in-app experiences. 🌟AI and workflow optimisation: Using tools like ChatGPT and Claude to streamline editorial processes and make more time for thoughtful, creative work.
I started my career at the BBC before moving into freelance journalism, writing for publications including Forbes, Bustle, The Times, HuffPost, Cosmopolitan and The Independent. I'm now a Senior Content Editor at Flo Health, where I work across health, sex, perimenopause, relationships and mental wellbeing. I've also shared my expertise on BBC Radio and a range of dating and wellbeing podcasts.
Alongside my in-house role, I work with brands, businesses and publications on projects spanning content strategy, editorial, copywriting and creative production.
I'm always interested in meeting people working across health, wellbeing, media and content, and hearing about interesting projects. If you think we could work together, I'd love to hear from you.
