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Alex Woodward

Copywriter & Content Strategist working with established brands, ambitious scale-ups and creative agencies. Available for work

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I help brands find their voice, articulate their message and connect with their audience.

Before becoming a freelancer, I was a (rather exacting) client. I used to be Head of Digital for some blue-chip brands, so ROI is never far from my mind as I put words through their paces. I’m fluent in all things digital, and I love collaborating with developers and designers to create content with impact.

My side-hustle is sociolinguistics and my research is published in the journal Gender and Language. That means I’m just as happy conducting in-depth research and communicating complex ideas as I am writing killer UX copy.

As a seasoned freelancer and contractor, I bring all my expertise and experience to each new project, whether that’s writing for a heritage brand or creating a launch strategy for a start-up.

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Website

Social

    Skills
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • UX copywriting
  • White Papers
    Specialisms
  • B2C
  • Business, finance and law
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Sport, travel and leisure
Qualifications & Awards
Best Graduate Student Essay Prize 2021
IGALA (International Gender and Language Association)

MA Language in Context: Sociolinguistics (Distinction)
University of Brighton

BA (Hons) English Literature and Language (2:1)
University of Leeds


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