About
Hey! I'm Amber, a freelance senior copywriter. I specialise in brand language.
With over a decade in-house at some of the UK’s most well-known global consumer brands, I’ve written for every customer touchpoint and have guided verbal identities through growth, change and exciting new markets.
My experience means I know the ins and outs of creating consistency at scale, as well as the strategic aspects of guiding a verbal identity through a launch, expansion or rebrand.
I love working with clients that are committed to making a difference to the world we live in. Whether you’re building a new brand or evolving an existing one, I craft copy that makes customers think, feel and do.
So, if you’re struggling to nail clear brand messaging, need compelling website copy and engaging email campaigns or just want to cut through the AI-written noise, you’re in the right place.
Want me to slot into your team? No problem. Need me to work alone? I'm on it. Either way, I’ll bring the essence of your brand to life with words that truly connect with your audience, leaving you free to concentrate on all the other things you need to get done.
Projects I work on include, but are not limited to…
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✨ Brand foundations
Brand language workshops, tone of voice guidelines and core brand positioning.
💻 Website copy
Strategic website copy for startups, growing brands and established businesses.
🎊 Campaigns and launches
Integrated campaigns, launch messaging and multi-channel copy.
✉️ Email and lifecycle copy
Welcome sequences, nurture journeys and customer communications.
🎁 Packaging and brand collateral
Packaging copy, brochures, sales materials and supporting brand assets.
Want to know more? Take a look at my website below, or drop me a line at amber@ambermorgancopy.co.uk. I'd love to hear from you!