About
Looking for a copywriter? Well, you’re in the right place. But where to start with over 600 copywriters and numerous agencies to choose from here on ProCopywriters?
Here’s my advice …
1. Decide on your non-negotiables
You may want an expert in your field. You may simply want someone who can write well and turn their hand to any subject.
2. Draw up a longlist
Use the Search Directory helpfully provided by ProCopywriters to find those with the required skills and specialisms.
You can also specify region: you may wish to meet someone in person; you may want someone to work in-house.
3. Whittle it down to a shortlist
Read as many profiles as you can until you have five or so candidates who meet those non-negotiables.
Before selecting which ones to contact, pay particular attention to: portfolios and testimonials, as well as how well written their profiles are. They should be readable and entertaining, without being overwritten or too eager to please everyone.
4. Look at websites (if you haven't done so already)
5. Set your copywriter their first all-important test: how easy are they to contact? How quickly do they get back to you? Are they friendly and approachable on the phone? As you introduce yourself and your brief, are they really listening or are they too quick to sell? Ask for specifics and evidence of expertise.
Other titbits...
Trust your instincts. Don’t commit too soon. There are plenty more copywriters out there if the first few aren’t the right fit.
(Word of warning: you need to book the best copywriters well in advance. Get in early.)
All the best with your search. I’m sure it’ll be worth it.
Once you’ve found the right copywriter, you can return to whatever you love most about running your business.
If you wish to find out a little more about me, check out my LinkedIn profile or my website.