Catherine Whyte


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Thought leadership, content strategy, campaign messaging, content planning, creative copywriting, editing, and proofreading.

Yes, it's a list. A list of all the things I get involved in here at AECOM, where I lead thought leadership and content for Europe and India.

It's not exhaustive by any means, but a reflection of the variety of my day-to-day work - which I love.

AECOM is a huge global infrastructure consultancy, so I need to be on top of a huge range of topics. This week's to-do list comprises articles on the benefits of data analytics, powering up green ammonia production in Paraguay, and India's first fully underground metro corridor in Mumbai. It's certainly a job for the intellectually curious.

Personally, I am an advocate for strategic planning and knowing your audience. Content must be targeted. I'm also really enjoying trying out various AI-powered tools that are helping my team to produce quality content at scale and pace.

I'm just entering my fourth decade in the writing business. In that time, I've been a managing editor, food columnist (loved that), feature writer, PR account manager (hated that), production editor, and a contributor to the Rough Guide to Japan.

Yes, that's another list. But after more than 30 years in the business - there's a lot to include!


Aldgate Tower
2 Leman Street
E1 8FA


  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • PR and Journalism
  • Technical
  • Tone of voice
  • B2B
  • Engineering and Manufacturing
  • Property and interiors
  • Public sector
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