Joel Stein
ProI help founders and marketers figure out what their brand believes, and translate that into words and ideas audiences can’t resist. Simple in theory. Miraculous in practice.
About
Hi, I’m Joel — a copywriter and creative consultant helping brands communicate like they mean it.
I do brain-lodging, belief-building words, content and campaigns. Stuff that gets people inside and outside the org excited. Everything from luxury to B2B.
I can help with:
BRAND NAMING: Giving your business, product, or service a strong, ownable name — the foundation of a killer brand.
PITCH NARRATIVES: Nailing your story so you can secure funding or investment, or land that dream client.
BRAND VOICE: Defining how your brand writes, so it feels more like itself.
BRAND MESSAGING: Finding a clear and arresting way to explain what you do and why anyone should care. Taglines, headlines, homepage copy — all that good stuff.
EDITORIAL CONTENT: Planning your content calendar and writing long-form think pieces that build serious authority and help your brand appear in search and AI answers.
IDEAS: Developing campaign concepts, imagining new products and experiences — if you need ideas, I’m your guy.
TRAINING & WORKSHOPS: Running practical, mind-expanding sessions for comms, marketing, and product teams; Adventurous Thinking 101*, Writing for Online Audiences and more.
*The creative thinking card deck I authored — Idea Tactics — is used by teams at orgs like Nike, LEGO, and the UK Cabinet Office.
