Ettie Holland - HR Tech Copywriter


Send an email Contact details

Hi there, I’m Ettie.

I’m an experienced B2B tech writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy.

Here are some of the fab things my clients have said about me recently (read them in full on my LinkedIn profile):

• “Ettie’s brilliant – hire her!”
• “Ettie is immensely talented and a true professional.”
• “Ettie is the ideal writer for any agency or client.”
• “Ettie is first class. In her own league.”
• “Ettie outshines her competition every time.”
• “Ettie has made a huge difference to us.”
• “Ettie gets B2B like few writers do – and brings real swagger to it.”
• “Ettie masters the art of writing B2B sales email that gets responses”
• “Ettie is a highly talented and exceptional wordsmith.”
• “Ettie - I couldn't recommend you highly enough!"
• “Ettie’s skills to understand a product and the audience shone through."
• “Ettie was an absolute pleasure to work with. You're in good hands!"

HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action.

Our main focus is the written word, and the strategy driving it.


We write websites, landing pages, taglines and ads
We write infographics, e-books, whitepapers and blogs
We write emails and newsletters, case studies and scripts


We do copy audits, app copy and internal comms
We flesh-out personas; write sales pitches and decks
We hone tone-of-voice; train writers and teams,
And map journeys and funnels and craft strategies too.

Head over to to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.


07855 935995



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
Qualifications & Awards
Hubspot Email Marketing Certification
Hubspot Inbound Certification
Hubspot Inbound Marketing Certification
Hubspot Content Marketing Certification
SHRM Membership
Applied Psychology - Understanding Consumer Attitudes Credential
HR Fundamentals CIPD
People Management CIPD
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events