Ettie Holland

Middleweight Copywriter    

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Hi there, I’m Ettie.

I’m an experienced B2B writer and strategist. And I'm Director and Writer-in-Chief over at HR Tech Copy.

HR Tech Copy is small-but-mighty boutique communications consultancy based in Cambridge in the UK. We help HR and recruitment tech businesses accelerate growth with powerful written communications that compel action.

Our main focus is the written word, and the strategy driving it.


We write websites, landing pages, taglines and ads
We write infographics, e-books, whitepapers and blogs
We write emails and newsletters, case studies and scripts


We do copy audits, app copy and internal comms
We flesh-out personas; write sales pitches and decks
We hone tone-of-voice; train writers and teams,
And map journeys and funnels and craft strategies too.

Head over to to hear about the clients we’ve been helping lately. You’ll fit right in, I promise.


07855 935995



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Digital and SEO copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
Qualifications & Awards
Hubspot Email Marketing Certification
Hubspot Inbound Certification
Hubspot Inbound Marketing Certification
Hubspot Content Marketing Certification
SHRM Membership
Applied Psychology - Understanding Consumer Attitudes Credential
HR Fundamentals CIPD
People Management CIPD
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