About this project
EIT InnoEnergy is the EU’s Knowledge and Innovation Community for sustainable energy. Its activities include a variety of Masters’ degrees in various fields relating to sustainable energy at technical universities across Europe. The task here was to write a brochure directly targeting graduate students from around the world. It had to convey a lot of information and messages using language that was clear to non-native speaking students from a variety of backgrounds. And it had to encourage them to apply to courses at the upper end of the price spectrum from an organisation that itself is not a university. Research with existing enrolees, conversations with their professors, and input from specialist student marketers helped produce the first brochure of its kind for EIT IE – and increased enquiries to its Masters programs.
Extract
Want to create a sustainable future?
The InnoEnergy Master’s School is for you.
Kick-start your career
Design the future you really want.
Get there with a double degree from our top-class universities, plus all the engineering, innovation and entrepreneurial skills that every employer is looking for.
Build your network
Make inspiring connections to last a lifetime.
Unrivalled opportunities to work with cutting-edge start-ups, innovative R&D projects, and some of the biggest energy businesses in Europe immediately propel you to the heart of the energy industry.
Expand your horizons
Find the answers to global challenges.
Get out of the lecture hall and start making a difference with exclusive access to outstanding seminars, study visits, workshops, summer schools, guest lectures and hands-on, real-life projects.