Find a Copywriter
- Copywriter Directories
- Hiring Guides
  How to use our directory
- Member spotlight
  Jonathan Wilcock
  "In 2017 I went freelance and made a decision, to stop faffing and concentrate on brand copywriting. Nine years later, it still feels like the right move."
  Helen Johns
  "I view each project as a new challenge to be solved, deploying all my knowledge and skills so that the resulting articles or books are the best they can be."
  Jo Millett
  "Every comment, every tracked change, every amend is a pathway to you becoming more confident, clearer and a better writer."
Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn
- Events
  Learning and networking opportunities
  WED
  9
  SEP
  AI Copywriting | Special Interest Group | Live Chat
  Location: Online
  TUE
  15
  SEP
  Ethics, Copyright & Disclosure in AI-Assisted Copywriting
  Location: Online
  THU
  8
  OCT
  UX Writing for Copywriters
  Location: Online
  WED
  11
  NOV
  Creative Confidence: Generating Fresh Ideas Under Pressure
  Location: Online
  TUE
  24
  NOV
  AI Copywriting | Special Interest Group | Live Chat
  Location: Online
  THU
  3
  DEC
  Copywriting & AI: 2026 in Review
  Location: Online
5-6th November 2026

CopyCon 2026

Jump into workshops, panels and keynotes focusing on copy, craft, content and strategy.

Find out more
Guides and Resources
573 copywriters tell all

Copywriter Survey 2026

Read our free survey report for insights into earnings, backgrounds, training, and attitudes to AI.

Read the Report
Standards
- The Copywriter Code
  We're developing professional standards for copywriters. Read the latest draft now.
- Competency Framework
- About the Copywriter Code
Review the Copywriter Code

Feedback

Share your thoughts on the Copywriter Code.

Feedback
Blog
Join
Login

Directory › Emily Haddington › Portfolio

Portfolio project

Aquafresh marketing and packaging copy

Aquafresh marketing and packaging copy

Extract

I was approached to write a product description and packaging details for Aquafresh toothpaste (GSK).