Extract
As part of Drax’s sustainability communications strategy, a themed poster was created to visualise their commitment to becoming carbon neutral by 2030. The design blends serene, nature-inspired illustration with purposeful messaging to reinforce Drax’s bold ambition of being Climate Positive, Nature Positive and People Positive. I kept the copy simple, clean and in line with Drax’s vision of a cleaner, greener future.
Scope of work:
Copywriting and concept development
Illustration & print layout
Message hierarchy & typography design