About
I've been writing stuff and getting paid for it for...A Very Long Time. In property PR, as a B2B and consumer journalist, in-house in financial services and now as a freelance senior copywriter and content creator.
I write simply about complicated things so audiences who know less than my clients do can understand.
I know why people read stuff, and why they won't, and I find the story.
Copy rarely exists in a vacuum and I'm used to collaborating to put together a package of words and pictures.
I try to make everything I write a pleasure to read.