James Ellerington

B2B tech copywriter turning complexity into clarity

In B2B tech, clarity is a competitive advantage.

I help technology-oriented businesses turn complex products, platforms and propositions into clear, compelling content that decision-makers actually want to read… and act on.

With more than a decade in agencies and over 12 years working independently, I specialise in B2B technology, infrastructure and regulated markets. My work sits at the intersection of strategy, storytelling and commercial impact, shaping narratives that build credibility, influence buying decisions and support growth.

I’m often brought in when the subject matter is complex, the audience is sceptical and the message needs to land first time.

What my clients say
“James brings clarity, agility and insight, navigating multiple stakeholders with ease and consistently delivering high-quality work.”
Director of International Marketing, Accruent

“A highly reliable partner who understands complex B2B environments and delivers content that supports real business outcomes.”
CEO, Marketpoint Recall

“James combines strategic thinking with strong editorial instincts. He’s easy to work with and trusted across the business.”
Senior marketing lead, nShift

What I do
I work with B2B technology companies, scale-ups and enterprise brands to create content that informs, persuades and builds trust.

Typical projects include:
- Thought leadership and executive by-lined articles
- White papers, reports and long-form insight
- Case studies and customer stories
- Core messaging and website content
- Media relations and coverage generation
- PR-led content designed for external publication

I’m comfortable working directly with founders, CMOs, technical leaders and subject-matter experts translating deep expertise into language that resonates with commercial, technical and non-technical audiences alike.

Sectors & experience
My background is firmly B2B, with a strong focus on complex and regulated environments, including:

- Enterprise software and SaaS
- Retail, ecommerce and logistics technology
- Data centres, infrastructure and cloud
- Cybersecurity, privacy and trust
- Defence, public sector and regulated industries


Recent work & impact
nShift: third-party endorsement and awards programme
Developed and delivered a sustained third-party endorsement programme to support brand credibility and differentiation.
Impact: Winner of one industry award and shortlisted for two further awards in Q4 2025.

Capgemini: defence and manufacturing thought leadership
Owned the development of defence-related content aligned to Capgemini’s European strategy, working across internal stakeholders and subject-matter experts.
Impact: Played a critical role in raising visibility with major European manufacturers.

Marketpoint Recall: thought leadership and early growth
Created and led a sustained programme of thought leadership to establish authority in a highly regulated space.
Impact: Helped the business secure its first client.

Latos Data Centres: UK market launch
Led messaging and content to support the UK launch of a new data centre developer, working across PR-led and owned channels.
Impact: Secured over 100 pieces of coverage in under 12 months, establishing Latos as a credible force in the UK data centre market.

Google Public Sector — European media toolkit
Developed a European toolkit to support the release of a major report, enabling local teams to engage media consistently across markets.
Impact: Supported over 12 European markets in achieving top-tier media coverage.

How I work
Clients tend to value me as a long-term partner rather than a one-off supplier. I have had several clients work with me for over a decade.

You can expect:
- Strong editorial judgement and clean, confident writing
- Rapid immersion in complex subject matter
- Strategic input grounded in commercial reality
- Clear communication and dependable delivery

Availability
Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I promise to get back to you within 24 hours. I am available for project work, retained content support and collaboration with agencies and in-house teams.

Contact details