James Ellerington

In B2B, clarity isn’t optional. If your message gets lost in jargon, complexity or a wall of text, your audience will scroll straight past. That’s where I come in.

For more than a decade, I’ve helped businesses from fintech start-ups to global manufacturers tell their stories with precision, impact and personality. Whether you need a whitepaper that simplifies a technical breakthrough, a case study that sells without the hard sell or thought leadership that actually leads, I know how to craft words that engage, inform and convert.

Why work with me

Here are five reasons clients trust me with their most important content:

Deep industry experience – From climate tech, fintech and security to defence, legal tech and manufacturing, I’ve written across it all.
Complex made simple – I translate technical, regulatory and niche subjects into content people actually want to read.
Strategic mindset – I don’t just write. I help shape narratives that align with your brand and business goals.
Fast turnaround – Tight deadline? I deliver quality content quickly, without cutting corners.
Long-term partner – Some of my clients have worked with me for nearly a decade. That says something.

What I offer

Whitepapers and reports – Break down complex topics with clarity and authority
Blogs and thought leadership – Position your brand as an expert in your field
Case studies and success stories – Show how your product or service delivers results
Website copy and content – Engage visitors with clear, compelling messaging
PR materials – From press releases to campaign content, I’ll help you get noticed

Who I work with

I work with start-ups, enterprises, agencies and in-house marketing teams that value sharp, strategic content. If that sounds like you, let’s talk.

What clients say

"James is wonderful to work with. Not only is he highly skilled, but very agile and able to work with numerous internal stakeholders across the business and regions, as well as directly with our customers. James is able to seamlessly adapt his writing to the audience and asset type."
Jo Rodgers, Director of International Marketing, Accruent

"He's got the knowledge, creativity and attitude to graft results. He gives diplomatic but honest counsel to clients and is reliable and communicative. Highly recommended."
Matt Phillips, CEO, MPPR

"James continues to be an invaluable member of our extended team. Super reliable, professional, knowledgeable and just gets on with the task at hand. I would recommend James to anyone without hesitation."
Dave Bertling, President & Founder, LIVE24 Communications

"Working with James has been a success and pleasantly pain free. He told us what he could deliver, he delivered it and then reported on what he delivered. We are looking forward to working with him further."
Nigel Jones, Co-founder, Privacy Compliance Hub

Want me to write for your business? Call me on 07725 534941 or email james@zincpr.co.uk and I’ll get back to you within 24 hours.

Contact details