Portfolio project
Press release copywriting – Rocco Borghese Chandeliers
Extract
My interview with, and press release written for, architectural lighting expert Rocco Borghese was picked up and published by Daily London UK, AsiaOne, Fox News, ABC News, NBC, HSN, People and Today.
This was one of three articles that made it to the first page of Google Search Results in a day, and remain there for several months. The ROI of having the company’s name shown for chosen keywords at the top of Google helped improve enquiries and reduce their PPC costs.