Danny Brodie

Most businesses don't need more leads.

They need to stop ghosting the ones they've already got.

That's where I come in.

I help businesses turn cold leads, ignored enquiries and dusty old email lists into replies, bookings and sales.

Mostly through email.

That's where the bulk of my copywriting work comes from these days, through The Email People.

And honestly, I love it.

Because while everyone's busy shouting about social media algorithms, AI prompts and whatever LinkedIn's pretending to care about this week, email's still quietly making businesses money in the background.

Funny that.

What I actually do

I write emails people want to read.

Not the corporate waffle filled with 'synergy', 'solutions' and paragraphs so dry they could absorb floodwater.

I'm talking:

Sales emails
Welcome sequences
Lead nurture campaigns
Re-engagement emails
Newsletters
Automated email journeys
Outreach emails
Direct response campaigns

The sort of stuff that sounds like an actual human wrote it.

Mad concept, I know.

Who I work with

Mostly SMEs, agencies, consultants, SaaS companies and service businesses.

Usually, businesses that know email matters but either:

Haven't got time to do it properly
Don't know where to start
Or have been sending painfully dull emails nobody's reading

Sometimes all three.

My approach

I write how people speak.

Conversational. Clear. Benefit-led.

No fake urgency. No chest-beating LinkedIn guru nonsense. No pretending every email needs to sound like a monster truck rally hosted by a crypto bro.

Just good, solid copy that sounds natural and gets to the point.

I want emails to feel like someone's having a proper conversation with you. Not reading from a laminated sales script while maintaining aggressive eye contact.

What clients usually need help with
Waking up dead email lists
Getting more replies from outreach campaigns
Building proper automated journeys
Making technical services sound less painfully technical
Improving engagement and conversions
Stopping their emails from sounding like they were written by a committee of exhausted accountants
The other side of what I do

I also help with the technical bits behind the scenes.

So alongside copywriting, I help businesses with:

Email platform setup
CRM support
Deliverability reviews
Automation
Email template design
Software recommendations

Because good email marketing isn't just about writing nice words.

It's making sure the bloody things actually land in someone's inbox, too.

If you want emails that sound human and pull their weight, feel free to get in touch.

Contact details