About
I'm Danny, Co-Owner of Little Ridge, a two-person business run by me and my partner, Teresa.
I've spent years writing copy that gets people to read, click, reply, buy or do whatever needs doing next.
That might be an email campaign, SMS journey, website, landing page, customer communication or the words inside a system or process.
Today, we help businesses communicate with millions of people through email, SMS, websites and the customer journeys around them. From one-person businesses to national brands, the channel changes, but the job is usually the same: work out what needs saying, who needs to hear it and what we want them to do next.
I'm not just interested in the words, either.
I understand the CRMs, databases, websites, automation, customer journeys and awkward technical bits behind them too. That means I can think about where the copy sits, who's going to see it, what happens next and what it's actually there to achieve.
So, if you need someone who can write the words and understand the bigger picture around them, that's very much my world.