Louise Shanahan

Health Copywriter | Edinburgh Available for work

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I’m an Edinburgh-based copywriter who helps healthcare brands, coaches and charities find the right words to attract clients, fans and funders — and save a whole load of time and stress in the process. Using data and insights, I create copy that works hard for your business, so you can work your magic elsewhere. Simple!

Here's how I can help you:

+ persuasive web copy, optimised for conversion with data and insights
+ sales pages and lead magnets that convert
+ shareable blog posts (did I mention that time I increased audience engagement by 5000%?)
+ email sequences that turn visitors into customers and customers into fans

If you're in the business of helping people improve their health (and I'm interpreting that broadly - health, healthcare, personal trainer, nutritionist, fitness, medical, wellness, coaching, food & beverage, public sector, third sector, non-profit...) I've got your copy covered.

Got a project in mind? Let's talk:


  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Education
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
✔︎ MSc in Health Policy (Imperial College London)
✔︎ 10X Emails (Copyhackers)
✔︎ 10X Sales Pages (Copyhackers)
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