Louise Shanahan

Middleweight Copywriter   Available for work

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Health copywriter and brand messaging fixer. Helping you attract fans, build authority and boost sales!


Q: What do you get when you combine the expert knowledge of a specialist health copywriter, the energy and enthusiasm of a fitness nerd, and the deadline-and-data-lovin’ efficiency of a former civil servant?

A: Compelling copy that saves you time, makes you money, and builds a community of loyal fans who are excited to tell their friends about you. Or as we call it in the biz, copy that converts.

I work with bold health brands and small businesses to boost leads, sales and social momentum with smart and creative marketing copy. Using data and insights, I create copy that works hard for your business, so you can work your magic elsewhere.

I'm a business owner too, so I know you want a low-risk, stress-free experience. That's why my clients consider me 'radically reliable'.

Here's how I can help you:

+ persuasive web copy, optimised for conversion with data and insights
+ sales pages and lead magnets that convert
+ shareable blog posts (did I mention that time I increased audience engagement by 5000%?)
+ email sequences that turn visitors into customers and customers into fans
+ annual reviews, brochures and case studies to show off your best bits

If you're in the business of making people healthy (and I'm interpreting that broadly - health, healthcare, personal trainer, nutritionist, fitness, medical, wellness, coaching, food & beverage, public sector, third sector, non-profit...) I've got your copy covered.

Got a project in mind? Email me at and we'll get started.


  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Technical
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Education
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Politics and Society
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
✔︎ MSc in Health Policy (Imperial College London)
✔︎ 10X Emails (Copyhackers)
✔︎ 10X Sales Pages (Copyhackers)
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