Extract
Having featured Swizzels in my rethinkIT series on social media (where I rewrite copy that’s not as fun as it should be by a fun brand), they saw what I did and asked me to rewrite eleven product descriptions for their new shop. Oh, and rename the names of their hampers and gift boxes.
A legendary sweet brand I loved as a kid (and as an adult too).
Check out what I did on my Portfolio page.