Miriam Sauter

👩‍🦰 Hi, I'm Miriam. I run Copperwords®, an SEO copywriting and AI search consultancy backed by 15 years of industry experience. I help organisations get found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude.

My work sits where search strategy, website structure, technical signals and copywriting meet. Specialising strictly in high-stakes sectors, i.e. private healthcare, financial services, and values-led organisations in heritage and conservation.

Backed by 15 years of industry experience, I focus on LLM SEO and Generative Engine Optimisation (GEO) to ensure your organisation gets found by Google, cited by AI Overviews, and recommended by ChatGPT, Gemini, and Claude.

🩺 For medical and finance clients, my work means adhering to Google’s strict YMYL thresholds.
🌳 For heritage and conservation trusts, it means satisfying intense public, regulatory, and funder scrutiny.

In these spaces, data accuracy is paramount; generic SEO advice costs you institutional trust before it costs you traffic.

Most businesses split search strategy and copy into two separate jobs. AI search punishes that split. I handle both because an algorithm evaluates a page based on the language on it. I fix the verification layer with clear page structure, trust signals, and copy a model can quote without wobbling.

How I work with organisations:
Project work
⚙️ The Diagnostic Audit · £395: A plain-English technical health check isolating your top three structural visibility issues ranked by commercial impact. Every partnership begins here. If you commission a full project package within 30 days, this fee is fully deducted from your project total.

🦔 The Heritage & Conservation Verification Package · £1,450: Designed for regional charities and environmental organisations rich in data but invisible to AI search. This package covers Wikidata entity mapping, converting legacy PDFs into crawlable HTML resource hubs, and custom schema architecture to close the verification gap.

🛟 The Healthcare & Financial Services E-E-A-T Package · £1,850: Tailored for private clinics and platforms needing to protect visibility under Google's strict YMYL standards. Includes authority content alignment, specialist schema deployment, and factual primary-source verification to prevent AI hallucinations.

🌐 Safe Site Migration & Rebranding · £2,650: Technical protection for organisations moving platforms or rebranding. Includes full content mapping, URL routing, and six weeks of post-launch technical tracking via Google Search Console to protect your hard-earned organic baseline.

Ongoing strategic retainers
🔧 Technical Oversight · £450 / month: For organisations with internal writers requiring continuous diagnostic tracking rather than content execution. Includes monthly health checks, schema validation, and priority task lists.

📅 Strategic Advisory · £650 / month: For growing teams with internal developers or managers needing senior technical steering. Includes monthly technical auditing and AI visibility monitoring.

🤖 Regulated Search Partnership · From £1,700 / month: For healthcare, financial practices, and conservation trusts answering to formal, public, or funder scrutiny. Covers expert named-entity schema builds, factual source checking, and a fully defensible compliance trail to mitigate institutional risk.

How I think about AI search
Most of what people sell as AEO or GEO is legacy SEO architecture operating under a new name: clear writing, sensible page structure, real authorship, structured data, and trust signals. True optimization happens where AI models choose what to quote and what to trust. That is where the technical verification layer becomes critical.

The winners of the AI search transition won't be those with the biggest budgets. They will have pages that are easy for a machine to read and difficult for a model to doubt.

Experience
I have spent 15 years working with search engines, websites and algorithms. I started in PPC in 2011, moved into SEO and copywriting, spent four years in-house, and have spent the past six years freelancing directly with businesses, trusts, and alongside agencies.

Brands I have worked with include Microsoft, Alexa, Audible, The Very Group, Intuit, Mini/BMW, Liverpool John Lennon Airport, Tatti Lashes, Zewa, Naytal/Maven Clinic and Tommee Tippee.

Since 2025, I have completed ECTS-accredited courses in elements of AI, AI and law, and AI ethics through the University of Helsinki and Lund University. This academic grounding shapes how I approach data integrity and compliance for clients in highly scrutinised sectors.

Based in Liverpool, working across the UK
📍 I am based in Woolton, South Liverpool. If you are looking for a Northwest specialist who lives closer to the Cheshire boundary than half of Manchester does, you are in the right place.

Everything else is on my website
🌐 www.copperwords.com
📧 miriam@copperwords.com

💬 What clients say:
"An exceptional understanding of healthcare communication and SEO. We saw a noticeable increase in qualified traffic." (Dr Natalie Summerhill, Summerhill Health)

"Miriam's focused approach and genuine interest led to significant improvements in a short timeframe." (Emma Hatfield, Brooks Macdonald)

Contact details