Portfolio project

Author: ‘How to Be in Business: build the mindset and marketing to adapt and succeed as a startup’

Written to help fill the gap for startups when it comes to overcoming fear, trying to make good decisions and getting their fledgling business off the ground, Jacky’s second book was published in 2024 and has been chosen to accompany the She Can Shine female entrepreneurial startup programme at SHINE in Leeds, UK.

Reviews in so far: 

“… essential foundations from which to develop. The advice is timeless and applicable to business, career development and confidence building in arenas beyond the business world.”

Chris Hiscocks, Enterprise Manager Biorenewables Development Centre

“A must read for anyone looking to start a business or who are in the early stages of their journey. Simple, practical and helps to remove a lot of the uncertainty around the HOW of starting a business.”

Martin Johnson, Founder and CEO Trans2Performance

“What an amazing, truly authentic book for startups. The very practical sections along with space to reflect about the challenges of business are really helpful. Brilliant, I loved it as a very different approach from other books out there!”

Jackie Mathers, Associate Pro-Vice-Chancellor at CU Coventry & CU Scarborough, part of the Coventry University Group.

“Covering aspects from financial, to technical and relational, delivered in bite-sized chapters with space for your own notes, you can read the whole book or dive into chapters where you’d benefit from some learning. A no-nonsense, easy to digest guide for startup and growing businesses alike.”

Anj Handa, Founder of Inspiring Women Changemakers

“A very practical hands-on person, I loved the style and language of the book, the quotes along the way and areas to write notes. Jacky knows her stuff when it comes to marketing; excellently written and highly engaging.”

Dawn O’Keefe, Co-founder & Managing Director SHINE


    Jacky Fitt

    Eye-catching print and digital content | SEO specialist | award-winning author and editor


    The Big Ideas Collective
    North Yorkshire
    YO31 8HL

    01904 220 837

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