Brochure Content for Solar Panel Mounting Brand

I was approached by Szermann to create some sales content for their upcoming brochure. The brief was to walk the line between B2B corporate and family-run. 

I started by learning how the products worked, what made them different, and how they delivered value to the target audience, which consisted of energy providers. 

As this brochure was to be handed out during trade shows and exhibitions, I took an outcome-first approach. We were pitching to account executives rather than technical experts, so we focused on what was possible in terms of energy generation, maintenance, and ease of installation. 

I am still collaborating with Szermann, so it’s fair to say they appreciated my work.