Portfolio project
Content writing for Inriver
Inriver is a leading Product Information Management (PIM) solution designed to help brands, manufacturers, and retailers manage and optimize their product information for all sales and marketing channels.
20+ thought leadership articles written to-date, including:
The CMO’s guide to fixing product data chaos
Explained: A+ Content and why it matters to e-commerce businesses
The top 5 PIM trends reshaping e-commerce in 2025
Why bracketing isn’t just a returns problem: it’s a product experience challenge