Portfolio project
Dettol Website
![](https://procopywriters-media-offload.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/12/16161329/Dettol-website-1024x465.jpg)
An overhaul of the Dettol website during the peak of COVID-19. In writing the copy, I was careful to strike a balance between the brand’s TOV principles and the need to wring the most SEO value from the site.
While not all my suggestions made it on to the final site, a good deal of my original work remains.