Portfolio project

Eastpak | Product launch campaign

Marketing emails

I have the privilege of regularly writing customer-facing newsletters for designer bag brand, Eastpak, via global digital marketing agency, Croud.

The content is a great mix of new collection launches and seasonal product features, offset with some (quite frankly) stunning product shots.

Here’s an example of a typical email…

Eastpak marketing email

eastpak marketing email 2

eastpak marketing email 3

Campaign work

Working alongside global digital marketing agency, Croud, I created the promotional content for the American Leather campaign.

Using a press release and promotional video to pin down features and talking points, I wrote a landing page and email to support the launch of the new American Leather product range.

American leather landing page - emma cownley freelance writer

American leather landing page 2.png

Emma Cownley

jot jot boom


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