Portfolio project

Tone of voice and web copy development | White Hot Comms PR

A refresh, a revamp – and new site and a bold voice for Lyn and Nicky, two of the North East’s most highly rated communications experts. Working with Virtually Web.

As public relations consultants, writing is a natural and essential part of the daily workload for White Hot Communications. However, when it came to upgrading our website and writing about our own company, we felt a tad uncomfortable blowing our own trumpet without sounding rather obnoxious, and struggled to find the right ‘tone.’ Meeting Katherine was akin to arriving at an oasis in the desert. Katherine is engaging, warm, funny and clever. Katherine listened. Bloody well. A zillion questions later and she delivered a document that laid out the ethos of the business and our personalities on a page. When asking another colleague for her thoughts regarding the copy on the website, she said: “Oh my God, this sounds just like you two – only better!”

Lyn Spencer, Managing Partner

“This lady can write. She gets inside your head and your business and translates your salient and selling points into witty engaging copy. We spent a few hours with this perceptive talented person – thinking we’d just waffled on and not really told our story. Amazingly she summed us up, she got us. She gave us a voice that a very close friend said, “sounded like us only better”. Can not recommend KW highly enough. Thank you. She also does a mean Victoria Wood impersonation and for that reason alone you need to meet her.”

Nicky McKeen, Managing Partner




Katherine Wildman

Haydn Grey Ltd


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