Women’s Balance Body Care Launch for Neal’s Yard Remedies
Expanding on the bestselling Neal’s Yard aromatherapy blend, Women’s Balance, this product launch brought their signature harmonising scent to five new body care products – Women’s Balance Bath Salts, Women’s Balance Shower Oil, Women’s Balance Massage Oil, Women’s Balance Body Cream and Women’s Balance Foaming Bath.
Working on this project from formulation stage, I led on the copy from packaging right through to all channel marketing launch with the headline ‘Find your rhythm, naturally’. I always love to see new products that I’ve worked on as ‘babies’ come to life in the real world, and this project was no different. This collection has become a ‘pillar range’ for Neal’s Yard Remedies (using much of the original copy I developed) and I couldn’t be happier to see it doing so well.