Expanding on the bestselling Neal’s Yard aromatherapy blend, Women’s Balance, this product launch brought their signature harmonising scent to five new body care products – Women’s Balance Bath Salts, Women’s Balance Shower Oil, Women’s Balance Massage Oil, Women’s Balance Body Cream and Women’s Balance Foaming Bath.

Working on this project from formulation stage, I led on the copy from packaging right through to all channel marketing launch with the headline ‘Find your rhythm, naturally’. I always love to see new products that I’ve worked on as ‘babies’ come to life in the real world, and this project was no different. This collection has become a ‘pillar range’ for Neal’s Yard Remedies (using much of the original copy I developed) and I couldn’t be happier to see it doing so well.