Rachelle Benson
ProHi, I’m Rachelle. I’m an experienced writer and content strategist who enjoys getting to grips with complicated subjects, scattered information and knotty content problems, then turning them into something clear, useful and well written.
About
I work across two main areas:
Website and digital content I support website projects from content audit and rationalisation through to planning, writing and rewriting, redesigns and migrations, CMS implementation and editorial QA.
Professional writing and expert-led content I write clear, purposeful content for organisations with complex products, services and expertise. That includes ghostwritten articles and blogs, product and service content, customer stories and case studies.
Practical content strategy supports both. I can help with content structure and organisation, SME interviews, templates, editorial guidance and standards where they’re needed.
I’m particularly experienced in B2B technology, ERP and enterprise applications, higher education and financial services. I’m comfortable getting under the skin of unfamiliar or complicated subjects, working with specialists and stakeholders, and staying involved from discovery and planning through to the writing and final delivery.