Lee O'Connor

Brand Positioning / Message Clarity / Narrative Strategy / Tone of Voice / Big Ideas

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Call me a narrative strategist. A clarity consultant. Or just a copywriter.

Whatever the label, the job’s the same: helping people understand why your business is brill.

Not the best at explaining yourself?

I’ll help people understand why you’re good at what you do.

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WHAT THEY SAY

“Lee offers creative and clever solutions. Our copy looks slick and grabs attention. Give him your money.”
– Matt, Kimpton

"“Lee is really excellent at what he does and is an absolute pleasure to work with.”
– Emily, EAT Landscape

“From the start, Lee has worked hard to understand the organisation and really get us. The way he wrote about the work we do and the sensitivity to the people we support has been great throughout.”
– Ellie, YMCA Together

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I’ve loved the written word for as long as I can remember.

Mind you, I’ve distrusted it since I misspelt ‘February’ in a school competition, aged 9. One missing letter cost me first place and a giant Easter egg.

I carried that love (and healthy distrust of spellings) into my first marketing role as a commercial copywriter for a leading Liverpool radio station.

Nothing teaches you how much brands like to waffle quite like writing radio ads.

Be short, sharp and clear or immediately forgotten.

Over the next decade and a half, I worked for several other well-known media companies as a copywriter, content strategist, head of sales and commercial director.

During that time, I realised most businesses don’t struggle because they lack expertise.

They struggle because they explain themselves badly.

That’s where my experience – and lifelong love of writing – comes in.

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