Sophie Willink

I'm a Senior Copywriter and Content Strategist with 8+ years of experience spanning the tech spectrum, from global leaders like PayPal, Adobe, and Palo Alto Networks to fast-moving startups.

I’ve worked both agency- and brand-side, so I understand the different challenges each brand faces. With a background in psychology, I'm always thinking about who’s on the other end of the screen — what they care about, what confuses them, and what will actually help.

Now, as a freelancer, I help companies across the B2B technology landscape tell their stories in a way that’s engaging and genuinely useful to their audience — whether that’s through web copy, product messaging, thought leadership, or sales content.

I’d love to help bring your message to life, whatever that looks like for your brand. Here are just a few ways I’ve done that for past clients:

• Writing website copy that sounds true to the brand and speaks directly to the people it's meant for
• Creating ads and social posts that grab attention and help boost brand presence
• Developing lead magnets and gated content that build trust and showcase real expertise
• Improving SEO so the right people can find the brand (and stick around)
• Shaping a brand voice that feels natural and unmistakably "them"

📣 Take a look at some recent projects

🦄 Brands

Adobe | Anaplan | Cloudera | CPI Cards | Equinix | ESI Group | Havas | HeadToHelp | Ideagen | LinkedIn | McDonalds | OpenText Cybersecurity | Palo Alto Networks | PayPal | Riverbed | Send | Siemens | Sutherland Labs | TCS | Tetra Pak | Vialto | Visionable | Wolsey Hall Oxford | Yell Business

🖇️ Content

ABM | Ads | Case studies | Competitor grids | Concepts | eBooks | Emails | Infographics | Messaging frameworks | Newsletters | Product brochures | Reports | Sales enablement | SEO blogs | SEO audits | Social media | Value propositions | Video scripts | Webpages | Webinars | White papers

🏗️ Industries

B2B | B2C | Banking | Cybersecurity | Digital Marketing | Education | Financial Services | Fintech | Food & Beverage | Governance, Risk & Compliance | Healthcare | Health Tech | HR | Insurance | Life Sciences | Payments | Pharma | Quality Management | SaaS | Technology

💭 Whether you've got a brief ready to go or you're feeling a bit stuck on where to start, I’d love to help. Drop me a message for a free, no-strings strategy chat.

---------------------------------
Sophie was absolutely wonderful to work with, and her attention to detail and organisation skills are second to none. I highly recommend booking Sophie for your next job, you won't go wrong! - Shwetha, Client Services, bbp agency

It’s not often that you have the opportunity to work with a writer who’s as flexible and kind personally as they are talented professionally. But Sophie is not-your-average writer. “Exceptional” is the first word that comes to mind. - Kristen, Lead Writer, Just Global

Sophie delivered some great content work for us. She understood the brief and got a handle on our client's industry really quickly. She turned the work around quickly and delivered it at a high level. Would definitely recommend Sophie to anyone. - Cosmo, Founder, Humanworks

Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. She is hardworking, dedicated and an absolute team player. I would highly recommend Sophie, and whoever lands her next - you are very lucky! - Vaishali, Head of Marketing, Visionable

You have truly been amazing, praying we get to work together again as it’s been a delight. - Harriet, Digital Strategy Director, Havas People

Contact details