Steve Fountain

About

My #1 focus is AI search visibility for B2B tech companies – helping your brand get cited in Google Overviews and by ChatGPT and other AI engines. This is about using GEO (generative engine optimisation) to deliver a competitive advantage for your brand.

I’ve been a B2B tech copywriter for 15+ years, creating content for brands such as SAP, Oracle and Salesforce, as well as many smaller companies. Before that, I worked for a creative agency and was also a NCTJ-qualified newspaper reporter, sub-editor and tech columnist.

AI search visibility is still in its early stages. It’s an evolving landscape and there are risks for any companies trying to ‘game’ the AI engines. Be wary of quick shortcuts and cheap tricks that can lead to costly penalties.

But the shift towards AI search is also a rare opportunity for marketing leaders to seize the initiative. After all, 94% of business buyers report using AI in their buying process (Source: Forrester’s 2026 Buyer Insights).

What AI engines value most is “information gain”… your unique POV, insights and proven value, presented as “journalist-grade content.” Great for web visitors, loved and cited by AI.

That’s where I can help. This isn’t about traditional SEO agencies or everyday marketing skills. To get the edge, you need an AI-savvy copywriter with the skills of a journalist.

With the right strategy you can:

• Get cited in Google AI Overviews and recommended by AI engines

• Save marketing spend and create evergreen content

• Engage earlier and better with high-value B2B buyers

• Create durable advantage, rather than chasing algorithm changes

It’s possible to start simple, optimise as you go – and see the benefits within a few weeks.

Interested? Let’s talk. I’ve got a proof-of-concept offer we can chat about.

Discover more about me: Steve Fountain https://copywriters.co.uk/about/