Tori Crowther

I'm a beauty and health copywriter, ghostwriter and journalist with 10 years' experience. I approach storytelling like a journalist and commercial strategy like a marketer.

My portfolio includes: L'Oréal, Sciton, Eucalyptus, Freesoul, Rimmel, Dr Sam's, The Skin Diary, The Body Shop, Project E, Allure, Marie Claire, Glamour, and plenty of other gems.

Sure, I can write about most topics, but beauty and aesthetics are my beat. If you want a copywriter you don't need to explain retinoids to, I'm your gal.

Let's chat about: Emails that convert, ads that sell, articles that get read, SEO that gets seen and packaging copy that stands out.

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Selling is only hard when you forget to be a human🌞

Some nice words from clients:

"We place a strong emphasis on brand messaging, and Tori has been exceptional in crafting content that truly resonates with our brand, vision, and customers. She quickly grasped our brand's tone of voice and consistently brings unique and valuable insights from her background as a journalist. Tori has proven to be an invaluable member of our team, and we look forward to continuing our work with her."

"Tori is one of the greatest beauty writers I have ever come across in all my time of working in the aesthetic industry. She is efficient, so on top of it, and anyone would be lucky to have her writing for them. Her attention to detail is like no other, and I can truly testify that she is one of the best in the industry."

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