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Jayne Thompson

Senior Copywriter , White Rose Copywriting Available for work

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Are you a B2B, legal, financial or professional services company, or a startup or scaleup, who is finding it hard to differentiate your products and services in an overcrowded market?

Do your experts understand what you do, but customers don't?

You need a freelance B2B copywriter who understands the language unique to your business. Not just any writer, but one who can translate complex ideas into simple yet engaging copy and help your customers understand, “what’s in it for me?”

Here’s why I’m that writer:

• As a former corporate lawyer, the language of business is my second language. I help you ditch the blah and deliver your message with words that will inform, persuade and engage your audience – turning sceptical B2B buyers into your best customers.

• As an experienced copywriter (but not past it just yet!), I tell stories that build a brand, nurture leads and position your business as a trusted advisor – moving customers from “I’m not sure” to “YES!” and ultimately driving revenue.

• I've worked with over 100 B2B businesses just like you, to simplify your message for your customers and help them see the value you bring – WITHOUT being sleazy, salesy or spammy.

I research, write and create web copy, white papers, case studies, emails, landing pages, reports, video scripts, blogs, brochures, pitch decks, bid packages ... pretty much anything that gets your business where it needs to be.

Here are a few examples of what I have done for past clients:

• The SEO revamp I did of one client’s website resulted in a 146% increase in traffic
• Articles I wrote for a legal client resulted in a 64% increase in traffic to their blog
• An email sequence I wrote increased webinar sign ups by 200%

But enough about me.

Want to talk about what I can do for you? Shoot me an email and let's get started.
jayne@whiterosecopywriting.com

    Skills
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Technical
  • Tone of voice
  • White Papers
    Specialisms
  • B2B
  • Business, finance and law
  • Property and interiors
Qualifications & Awards
I'm a former corporate lawyer and hold postgraduate degrees in law and business. They even come in useful, sometimes.
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