Hello, hello. I'm a brand copywriter and tone of voice specialist based in Nottingham and working across the UK.
About
I’ve created voices and stories for JoJo Maman Bébé, Morrisons, Papyrus Suicide Prevention, David Austin Roses, and England Lacrosse, along with stacks of smaller (but equally brilliant) brands.
Over the past decade, I’ve written pretty much everything about everything for everyone. But if I had to choose a couple of specialisms, it'd be retail and not-for-profit. Two sides of a coin, I guess, but both require bags of emotion and thoughtful, strategic writing to speak to the right people, in the right ways.
Specifics? I build tone of voice systems and extensions; write detailed, bespoke guidelines that solve your challenges; and develop full verbal identities, including core messaging matrices, for everyone from startups and SMEs to global brands.
I work directly with clients and I collaborate with agencies, brand strategists and brand designers all over the UK. I'm also Mine Not Machine accredited, which means you have my solemn, audited vow that every single thing I write comes from my brain – not a robot.
Head to my website for more details, or message me if you need something.